Next-Generation Affiliate Network Platform

Executive Summary

$172B

Projected market by 2030

11.5% CAGR from 2023-2030

$81.4B

Crypto casino revenue 2024

5x growth since 2022

75/25%

Fiat vs Crypto share

By wager volume 2025

80%

Mobile dominance

By 2025 revenue share

The Opportunity

▸ $300B+ current global online gambling market (traditional + crypto combined)
▸ Affiliates drive 50% of new player traffic but work with outdated systems
▸ >50% of professionals still rely on manual spreadsheets
▸ No platform provides real-time player quality analytics

Market Problem & Opportunity

The Affiliate's Dilemma: Flying Blind

⚠

Data Silos: Critical player quality data locked in casino systems

⚠

Reporting Delays: Weekly/monthly reports too slow for fast-paced market

⚠

Surface Metrics: Focus on clicks/signups, not player value or LTV

⚠

Manual Spreadsheets: Error-prone, impossible to scale, reactive optimization

⚠

Inefficient Spend: Wasted ad budget on low-quality traffic sources

Industry Growth Drivers

Technology Convergence:

Mobile-first gaming, VR/AR innovation, AI integration

Geographic Expansion:

New markets opening (NY, Maryland considering legalization)

Payment Evolution:

60% of casinos accepting both fiat and crypto by 2025

Affiliate Critical Role:

Drive 50% of new player traffic industry-wide

Industry Gap

Despite $300B+ total market size (fiat + crypto), no platform automatically calculates traffic quality metrics that professionals need most

Platform Vision & Architecture

Core Mission

Connect casinos with affiliates through intelligent, data-driven partnership management

Key Differentiator

Sophisticated analytics that move beyond basic tracking to traffic quality insights

Target Users

Professional affiliates, high-volume traffic sources, quality-focused partners

Two-Sided Network Architecture

CASINOS

Fiat Casinos:

• NetRefer
• PartnerMatrix
• Cellxpert

Crypto Casinos:

• FastTrack
• Affilka

Hybrid Platforms

PLATFORM

• Brand Grouping
• Quality Analytics
• Real-time Tracking
• Data Integrity
• Multi-Currency
• Hybrid Support
• AI Insights

AFFILIATES

• Quality Reports
• Player Insights
• Click Attribution
• Campaign Tools
• Performance Data
• API Access
• SubID2 Tracking

Integration Strategy

• Multi-Currency Support (USD, EUR, GBP, BTC, ETH)

• API-first connections to casino tracking systems

• CSV fallback for platforms without APIs (1-2 only)

• Casino Partners: No login required - technical integration only

• Real-time postbacks for events (signups, FTDs, CPA)

• 24-hour delay for deposit data (industry standard)

Cornerstone Features

1. Grouped Casino Brands

Problem: Affiliates see 50+ duplicate entries for one casino

Solution: Single brand → Multiple GEOs → Multiple deals → Unique tracking links

LeoVegas Brand
├── Germany (RevShare 35%, CPA €150, Hybrid)
├── UK (RevShare 30%, CPA £120)  
└── Canada (RevShare 40%, CPA CAD $200)

RevShare: Percentage-based with negative carryover options

CPA: Fixed commission with configurable baseline per GEO

Hybrid: Flexible CPA + RevShare combinations

2. Quality Report (Game Changer)

The feature no one else provides automatically

Two Critical Metrics:

1. Average by Total Deposits

SUM(all deposits) / COUNT(FTDs)

2. Average by CPA-Qualified

SUM(deposits ≥ baseline) / COUNT(qualified players)

Real Example:

• 20 FTDs, €500 total deposits, €20 baseline

• 10 players qualified

→ €25 avg total, €50 avg qualified

Instant insight: Traffic quality varies by source

3. 360° Player Quality Analytics

High-Quality Player Profile:

FTD Rate:85%

Avg Wagering:75% above baseline

Player LTV:90% retention

Repeat Deposits:88%

Low-Quality Player Profile:

FTD Rate:20%

Avg Wagering:30% below baseline

Player LTV:15% retention

Repeat Deposits:10%

4. Dynamic Commission System (AI-Powered)

Quality-Based Triggers:

• CPA: €100 → €150 when quality > 85%
• RevShare: 25% → 40% based on LTV
• Instant performance bonuses
• AI monitors & adjusts dynamically

Backend Control:

• Set quality thresholds
• Define bonus triggers
• Custom rules per source
• AI auto-opt or manual approval

Example Scenario:

Affiliate sends 100 players

↓

System detects 90% quality

↓

CPA €150 + 10% bonus

Result: More quality traffic

Advanced Analytics Suite

Player Report

• IP, geolocation, device fingerprinting
• Browser, OS, connection details
• Session behavior patterns
• Registration → deposit timeline
• Lifetime value tracking

Click Log & Attribution

• Timestamp, IP, device, browser
• Referral URLs (when visible)
• Geographic data
• Fraud indicators
• Keitaro-style drill-down UX

SubID2 Tracking

• Multiple SubID parameters
• Quality Report per source
• Flexible naming conventions
• Support for affiliates without SubIDs
• Postbacks integration

Postback & API System

• Custom postback URLs
• Retry mechanisms
• Event filtering
• RESTful API
• Missing FTD detection

User Experience Design

Reference Platforms

Affiliate Interface: Matching Visions (clean, grouped brands)

Admin Backend: Keitaro (powerful click logs, drill-down)

Modern Touch: AI-assisted prototyping → professional design

Key UX Patterns

• Brand grouping with expandable GEO/deals
• Stats dropdown: Basic → Player → Quality Report
• Deal request flows
• One-click drill-down from any metric

User Roles & Access

Administrators

Full system control and configuration

Managers

Limited admin functions, assigned brands/affiliates

Affiliates

Campaign management and reporting access

Note: Casino partners don't need logins - technical integration only

AI-Powered Future & Roadmap

Phase 1: Automation (2025)

✓ Telegram Integration
✓ Automated Reports
✓ Anomaly Detection
✓ Fraud Detection
✓ Dynamic Commissions

Phase 2: Intelligence (2026)

✓ AI Chatbot
✓ Optimization Suggestions
✓ Predictive Analytics
✓ Performance Forecasting
✓ VR/AR Dashboards

Phase 3: Convergence (2027+)

✓ Blockchain Integration
✓ Crypto-Native Features
✓ Social Gaming
✓ Conversational Platform
✓ Full AI Automation

Ultimate Goal: Conversational Platform

"Show me quality by source for LeoVegas Germany last week"

"Alert me when crypto casino traffic quality drops below 85%"

Go-to-Market Strategy

Phase 1: Foundation (Months 1-3)

Core platform architecture
Basic offer management
Essential reporting features
Casino integration framework

Phase 2: MVP Launch (Months 4-6)

Complete Quality Report system
Player Report implementation
API v1.0 release
Initial casino partnerships

Phase 3: Enhancement (Months 7-12)

AI integration begins
Advanced analytics rollout
Mobile app development
Crypto payment integration

Phase 4: Market Leadership (Year 2)

Blockchain transparency
Social gaming integration
Regulatory compliance tools
International expansion

Industry Trends & Challenges

2025 Industry Transformation

Payment Revolution: Crypto diversity (BTC 55%, ETH 20%, USDT 15%) + fiat dominance (75%)

Technology Shift: Mobile-first, VR/AR emergence, AI personalization

Regulatory Evolution: New markets (NY, Maryland) vs restrictions (India ban)

Affiliate Evolution: From volume-based to quality-focused partnerships

Market Challenges

Broken Workflow: Affiliates → Casino → Manual Reports → Delayed Insights

Quality Blindness: No visibility into player LTV, wagering, or deposit behavior

Regulatory Fragmentation: Different rules per jurisdiction

Rising Costs: Player acquisition premium, compliance burden increasing

Our Strategic Position

We're building the infrastructure for this transformation - quality analytics for the mobile-first, multi-currency (fiat + crypto), AI-powered future of iGaming

Business Model & Value Proposition

Revenue Streams

Commission: Percentage of affiliate earnings

Tiered Rates: Volume-based incentives

Premium Features: Advanced analytics packages

API Access: Developer tiers

Services: Dedicated account management

Value Proposition

For Affiliates:

• Replace weekly/monthly reports with instant insights
• Optimize campaigns based on LTV, wagering, deposits
• Scale profitable traffic sources with confidence

For Casinos:

• Partner with affiliates who deliver high-value players
• Reduce acquisition costs through quality partnerships
• Fraud prevention and traffic validation

For Industry:

• Move from volume to quality-based relationships
• Elevate standards through data-driven partnerships

Technical Implementation

Development Approach

Methodology: Agile sprints in Jira

Timeline: 6 months to MVP (raw system)

Team: Small core (PM, Tech Lead, 1 developer from WiserCat)

Acceleration: AI-assisted programming (10x faster)

Scope: Fixed v1.0 (no scope creep until completion)

Sync: 2-3 meetings per week

Technical Stack

Architecture: Scalable, high-volume tracking

APIs: RESTful with comprehensive documentation

Real-time: Event processing and postbacks

Analytics: Advanced reporting engine

Security: Enterprise-grade data protection

Competitive Advantages

Why We'll Win

🥇

First-Mover

No one provides automated quality analytics

🎯

Industry Focus

Built for iGaming, not e-commerce

📊

Real Need

Replaces manual spreadsheets (>50% of industry)

🔧

Technical Depth

Complex multi-casino integrations as barrier

🤖

AI-Ready

Future-proof architecture

Competition Context

Everflow/HasOffers: E-commerce focused

Key Affiliate: Expensive, not accessible

Matching Visions: Good UX, lacks analytics

Market Opportunity

Immediate: Professional affiliates seeking real-time insights

Short-term: Mid-tier affiliates upgrading from spreadsheets

Medium-term: Crypto operators (25% share) needing quality

Long-term: Industry standard for VR/AR era (32.75% CAGR)

Success Metrics

Technical KPIs

Uptime 99.9% target

API Response <200ms

Postback Delivery 100% accuracy

Scale High-volume capable

Business KPIs

Active Affiliates Growth metric

Transaction Volume Scale metric

Quality Scores Performance metric

Retention Rate Stickiness metric

Why Now?

Market Timing

✓ Industry Maturity: Professionals ready for advanced tools
✓ Technology Convergence: AI, VR/AR, blockchain aligned
✓ Regulatory Evolution: New markets opening
✓ Competition Gap: Others focused on e-commerce
✓ Process Breaking Point: Spreadsheets can't scale

Execution Advantages

▸ Deep Domain Knowledge: Team understands affiliate needs
▸ Technical Capability: Proven integration experience
▸ AI Leverage: Modern tools enable rapid development
▸ Clear Vision: Specific problem with known solution

Investment Highlights

Market Size & Projections

TAM

$300B+ → $172B

Current market → 2030 projection

SAM

50%

Professional affiliate segment

SOM

Quality-Focused

Network operators seeking analytics

Key Growth Drivers

• Mobile-first transition (80% by 2025)

• VR/AR adoption (32.75% CAGR)

• Crypto expansion (25% market share)

Competitive Moat

• Technical Complexity: Multi-casino integrations
• Domain Expertise: Deep iGaming knowledge required
• Network Effects: More data = better insights
• First-Mover: No direct competition for quality analytics

Financial Projections

• Revenue Model: Commission + premium features
• Path to Profitability: Clear unit economics
• Scalability: Software margins with network effects
• Growth: Viral adoption through quality results

Call to Action

Immediate Next Steps

1

Finalize Specs

Complete detailed module docs

2

Secure Partners

Initial casino integrations

3

Build MVP

6-month development sprint

4

Beta Testing

Professional affiliate validation

5

Market Launch

Premium positioning strategy

Investment Opportunity

Join us in building the infrastructure for quality-driven affiliate partnerships in the rapidly evolving iGaming market

Partnership Opportunities

Casino Integrations
Launch partners needed

Beta Affiliates

Professional users
for validation

Technology Partners

API and infrastructure
support

Timeline

Q1 2025: Complete specifications and team formation

Q2-Q3 2025: MVP development and testing

Q4 2025: Market launch and initial partnerships

Transform Affiliate Marketing From Spreadsheets to Intelligence